The Importance of Ongoing Engagement & Marketing
https://www.ipmcomputers.com/wp-content/uploads/2023/02/BSN-Blog-MSP-Marketing-1024x597.png As a managed service provider (MSP), your clients rely on you to keep their systems secure and running smoothly. However, it’s not enough to just provide your clients with a set-it-and-forget-it security solution. You need to create ongoing engagement and marketing to educate them on the importance of cybersecurity. And you need to maintain their interest. But you’re busy running your business , and marketing is something you’ll ‘get to when you can get to it’ right? So how can you create awareness of cybersecurity for your clients while also keeping them engaged through ongoing marketing efforts? Make It a Priority One of the best ways to create awareness of cybersecurity is to make it a priority in all communications with clients. This means discussing cybersecurity at the start of the relationship, during regular check-ins, and when new threats arise. Be proactive in educating your clie...